Now Is the Time for Hope and Action
Every year, thousands of San Diegans gather for the Alzheimer’s Association Walk to End Alzheimer’s, the world’s largest event dedicated to raising awareness and funds for Alzheimer’s care, support, and research. The 2025 Walk was no exception; it was a day filled with purpose! With new treatments emerging and conversations about early detection gaining momentum, this year’s Walk reminded us that now is the time for hope and, more importantly, for action.
The Alzheimer’s Association San Diego/Imperial Chapter
The Alzheimer’s Association San Diego/Imperial Chapter plays a vital role in our region, providing essential support services, education, and resources to families and caregivers navigating life with Alzheimer’s and other forms of dementia. Their mission is to lead the way to end Alzheimer’s by accelerating global research, promoting early detection, and ensuring quality care and support. Their vision is simple yet powerful: a world without Alzheimer’s and all other dementias. You can learn more about their programs and services here.
Why Cheer Home Health Care Walked
At Cheer Home Health Care, our commitment to Alzheimer’s awareness goes beyond caregiving; it’s personal, it’s professional, and it’s connected to our community. Our CEO, Brooke Martindale, proudly serves on the Board of Directors for the Alzheimer’s Association San Diego/Imperial Chapter. Through this partnership, we host support groups at our office, connecting family caregivers with education, resources, and emotional support. We also understand how demanding caregiving can be. That’s why we emphasize respite care and self-care, encouraging families to take time to recharge while ensuring their loved ones receive compassionate, professional care. Supporting the Walk to End Alzheimer’s is one more way we give back — raising funds for research, showing up for families, and reflecting our belief that together, we can make a lasting difference.
Moments That Mattered
Our team shared reflections from this year’s event that captured the heart of the day:
“My favorite part was seeing so many colleagues and friends there, all committed to the same cause – a world without Alzheimer’s.”
“The Promise Flower Garden was incredible. Each color represented a different connection to the disease. I chose purple in memory of my grandmother, who had Alzheimer’s and Parkinson’s. It was a visual reminder of why we were all walking.”
“I met some great people offering new resources — from Reiki therapy and clinical trials to training programs for professionals working with Alzheimer’s clients. It’s inspiring to see how many people are working toward better care and treatment.”
“The weather was sunny and beautiful! I loved seeing the huge turnout — families, communities, and senior living centers like Fredericka Manor and The Vi, all showing up in matching shirts to honor loved ones. It was both touching and motivating.”
Moments like these remind us that the Walk is about connection, remembrance, and hope.
How Cheer Home Health Care Supports Alzheimer’s Care
Caring for someone with Alzheimer’s requires empathy, patience, and expertise. At Cheer Home Health Care, we provide personalized Alzheimer’s and dementia care designed to meet each client’s unique needs and to support families through every stage of the disease.
Our caregivers receive training to assist with:
- Daily routines that promote consistency and comfort
- Meaningful engagement through familiar activities
- Safety and supervision in the home environment
- Emotional reassurance and compassionate communication
We work closely with families to create customized care plans that evolve as needs change – ensuring dignity, comfort, and support every step of the way. Contact a local care advisor to explore how we can help your loved one today.
Gratitude and Moving Forward
The 2025 Walk to End Alzheimer’s was a powerful reminder of the collective strength in our community. To every participant, volunteer, and organization that helped make it possible — thank you!
We encourage our clients, caregivers, and community members to continue showing up for causes that strengthen our shared mission.
Together with the Alzheimer’s Association San Diego/Imperial Chapter, we remain dedicated to this journey with every family we serve.
Join Us in Making a Difference
You can help make an impact, too.
- Donate or learn more: alz.org/sandiego
- Visit our team page: Cheer Home Health Care Team – Walk to End Alzheimer’s 2025
